“A New Currency of Pain and Desire”: Post-Fordism and Pornography in Crash
Crash by J. G. Ballard was published in June of 1973, the year that David Harvey cites as the beginning of the shift from Fordism to post-Fordism (189). In the United Kingdom, symptoms of Fordism’s senescence and post-Fordism’s troubled birth were already evident. The recession of 1973-5 began in January of that year hitting the UK even harder than the US and, while 1973 would prove relatively calm in comparison, the UK had just witnessed a massive spike in industrial actions in 1972 that resulted in almost twenty-four million work days lost (Turner 11). While we cannot view 1973 as a complete and total break with Fordism—labor militancy would continue strong through the 1970s and post-Fordist features like the neoliberal state would have to wait until Margaret Thatcher—this year nevertheless represents a critical moment of transition. While past readings of Crash have primarily focused on the text’s relation to psychoanalysis or Jean Baudrillard’s notions of simulation and symbolic exchange, this paper will historicize the novel as a reaction to the crisis of Fordism and an anticipation of what would come after it. In particular, I will argue that Crash uses the pornographic form to think through the real abstraction of immaterial labor and explore the crisis of value this form of production implies.
To better get a sense of how Crash thinks through abstract equivalence, I will examine one of its intertexts, the pornographic novel Story of the Eye by Georges Bataille. Both novels explore the connections between sex and death, violence and ecstatic abandonment, using the image of the bullfight. In Story of the Eye, Simone and the narrator attend a bullfight in Madrid featuring famed matador El Granero. The two spectators find themselves aroused by the death of a black bull, “a solar monster,” and sneak away to have sex (Bataille 70). When they return, they find that El Granero has castrated the bull and presented them with its two testicles on a plate, recalling the peeled hard-boiled eggs Simone masturbated with in a previous scene. Simone compulsively inserts the bull testicles into her vagina while watching El Granero’s next fight and, at the moment of entry, she witnesses the horn of a rampant bull enter into El Granero’s eye socket and dislodge his eye, killing him. The narrator notes that these instances “were without transition or connection, not because they weren’t actually related, but because my attention was so absent as to remain absolutely dissociated” (73). This “coincidence” (75) or libidinal association between the severed eye and severed testicle produces in the characters a “blinding obsession” (76) that ultimately compels them to reenact the scene with the eyes of a murdered priest. In both texts, we see a relation of equivalence between two disparate acts expressed through simultaneity or coincidence. Thus, for example, in Crash sex becomes synchronic with the mechanical movement of the car wash or the speed and trajectory of an automobile. Crash highlights this intertextual connection through multiple references to the bullfight. James Ballard is cut from the wreckage of his first automobile accident by firemen who “peer down at him like the assistants of a gored bullfighter” (Ballard, Crash 23). Later, during a reenactment of a “Spectacular Road Accident” (85), stunt driver Seagrave’s vehicle is likened to a “a myopic bullfighter running straight on to the bull’s horns” when its fenders become entangled with another car (86). Finally, when the world is transformed into a car crash pornotopia during James Ballard’s LSD trip, he sees the pedestrians transfigured wearing “suits of lights, as if [he] were a solitary visitor in a city of matadors” (209). While the terms shift—either car, driver, or pedestrian might be figured as a matador—it is clear that Crash is deploying similar textual strategies and drawing on the same constellation of images.
While they are thematically and formally similar, there are important differences between the ways these texts articulate equivalence. For Bataille’s narrator, this equivalence is clearly a matter of psychological association, taking place in “a profound region of [the] mind” (Bataille 105). These associations are produced through resemblance (“wide eyes” look like “white eggs” (44)), verbal association (“urinate” sounds like “terminate” (45)), or temporal coincidence (as in the bullfight). None of this is fundamentally different from Sigmund Freud’s discussion of the associations that overdetermine hysterical symptoms, as in the case of Elisabeth von R. (176), and, indeed, both Freud and Bataille call upon the unconscious to explain these connections. Bataille’s pornographic novel equates testicles, eggs, the sun, and eyeballs—but only within the mind of a given subject. Not only do we learn what the characters are thinking when they make these connections, we are even told how the imaginary author, Lord Auch, first determined this “kinship between distinct elements” while watching his blind, paralytic father attempt to urinate into a “small container,” his eyes rolling back in his head (106-7). Throughout, Story of the Eye is very careful to emphasize the psychic history and present state of mind of the spectator who associates these terms, clearly marking these equivalences as psychological or metaphysical rather than material.
Crash, however, thinks through equivalences in very different ways, avoiding purely psychological explanations. In James Ballard’s crash with the Remingtons, we do learn about his mental state. He tells us that, in his “exhausted mind” the geometry of his damaged car “seemed…to be repeated in everything around him” (Ballard, Crash 22). We are also told about his “uneasy euphoria,” his “unpleasant fantasies” and a persistent feeling of detachment and unreality (23-4). More often than not, however, the relationship between the car and the body is presented as an objective fact. Even in this early scene, we are told that James Ballard is “aware that the interlocked radiator grilles of their cars formed the model of an inescapable and perverse union” (25-6). It could be argued that this is a case of misrecognition brought on by trauma and that the rest of the narrative, mediated as it is through James Ballard, simply reflects his unreliability. We may be locked within James Ballard’s fantasies for the duration of the novel, participating in his confusions. This explanation is unsatisfying in that it fails to take into account the social nature of the equivalence. James Ballard’s is not an individualized obsession. He is shown to be participating in a thriving subculture of aficionados who all make the conflation between automobile and body, car crash and orgasm. In his essay, “Ballard/Crash/Baudrillard,” Nicholas Ruddick maintains that the novel actually depicts “psychopathology operating at a cultural level” (357). By mapping the terms of the unconscious onto the external reality of the novel, Ruddick is able to represent the actions and attitudes of this group as a psychological allegory of the “individual unconscious” (359). Ruddick’s analysis holds true in J. G. Ballard’s previous work, in which he addresses the fraught relationship between the personal psyche and “apparently external sociological phenomena,” often taking the form of technology (259). “Manhole 69,” for example, describes a procedure that eliminates the needs for sleep and, with it, the unconscious. The experiment goes awry, however, when the patients become hyper-conscious of their own “identity,” unable to process anything or perceive anything else (Ballard, “Manhole 69” 66). “The Subliminal Man” connects this kind of narrative to a critique of consumerism and car culture, describing roadside advertisements that send subliminal commands to their viewers: “BUY NOW … NEW CAR … YES” (Ballard 424).
However, Ruddick’s case does not hold up as well for J. G. Ballard’s work after The Atrocity Exhibition, including Crash. J. G. Ballard seems to have anticipated Fredric Jameson’s claim that unconscious is no longer “autonomous,” having been thoroughly colonized by “the degraded form of information, manipulation, and reification” (121-2). Whereas in J. G. Ballard’s previous narratives the unconscious represents an equally dangerous and promising space outside of modernity, it is now incorporated and subsumed. Thus, Adrzej Gasiorek writes, “In Crash, the permeation of the social life-world by technological power invites us to ask if we can properly speak of ‘desire’ at all in this context” (96). J. G. Ballard represents this loss of psychic integrity as indistinction between inner and outer worlds. We can see this in J. G. Ballard’s short piece “Crash!,” in which he notes that “Freud’s classic distinction between the manifest and latent content of the inner world of the psyche now has to be applied to the outer world of reality” (98-9). With the breakdown of the distinction between interiority and exteriority, psychological and material, Freudian psychoanalysis persists only as a technical discourse, one of the many scientific or pseudo-scientific methods of analysis and control that circulate through J. G. Ballard’s fiction.
What this suggests is that, while the unconscious might seem to return in the violence of the urban landscape and its technology, we must look first and foremost at the material conditions which shape, mediate, and determine it. Beyond metaphor and simile, the novel expresses the relationship of equivalence through a variety of purely physical vectors. In addition to numerous incidents of synchronicity, Ballard dwells on moments in which one object deforms or impresses upon another. Particular attention is paid to the automobile’s mark upon the body, as when the pattern of Ballard’s car’s “radiator emblem” is stamped upon Mr. Remington’s hand (Ballard, Crash 20) or the “imprint of the outer quadrant of the instrument binnacle” appears as a scar on Ballard’s shoulder (178). This tangible evidence of contact highlights the materiality of the exchange that occurs in the crash. Furthermore, we also see a number of instances in which the chromium, paint, instrument dials, or windshield of the car reflect the image of a body, alluding to the objective unity of the two (e.g., 143). By far, however, the most common way Crash expresses equivalence between the two terms is geometric form. More than a resemblance, the geometric congruence of the erotic body and motor vehicle shows that the relation is quantitative rather than qualitative. This relation’s calculability is underscored by the novel’s persistent rhetoric of precision and measurement; the novel describes each figure using anatomical and automotive terms of art, correlated by tropes drawn from the hard sciences: “model” (e.g., 29), “formula” (7), and “equation” (172). In sum, these images seem to suggest that the equivalence between body and vehicle is not an ideal or psychological association but, rather, the result of a material process that equates the two items quantitatively. The relationship between the two, I would argue, is exchange-value.
As Marx explains, qualitatively different kinds of labor are reduced to the same quantitative measurement—average socially necessary labor time—through the exchange of commodities (Capital 142). Unlike the equivalences presented in Story of the Eye, real abstractions are not “mental categories”—they are “social, historical, ‘transindividual’ phenomena” (Toscano 275). In this real abstraction, the labor of a welder becomes commensurable to that of a bricklayer despite the differences in use values produced (e.g., a widget versus a wall). Here, Ballard has simply pushed this further by hinting that, after the crash of Fordism, the labor of producing sexual pleasure or knowledge or culture falls under the same measure of value labor of producing car parts. By using the car crash as a metaphor for and adjunct to sex, the novel thematizes the increasing importance of immaterial production under post-Fordism by showing that the labor of producing affect, social cooperation, communication, or knowledge becomes abstractly equivalent to the labor of producing an automobile.
For obvious reasons, the automobile stands as an exemplum of Fordist production which, like all modes of capitalist production before it, is predicated on the manufacturing of material commodities. At the moment of Crash’s publication, however, the British automotive industry was in turmoil. The largest British car company, the British Leyland Motor Corporation, was undergoing a drastic decline in market share that would eventually result in its bankruptcy in 1975. Itself the product of a series of government-backed mergers, the BLMC would be bailed out and partly nationalized before its complete demise. In his article “The Red Rose of Nissan,” John Holloway attributes this in part to the breakdown of the Fordist regime of accumulation. In classic Fordist fashion, BLMC workers were given the devil’s bargain:
Accept the deadly, deadening alienation of boring work in return for high wages which will allow you to live the life of mass consumption, which will in turn generate demand for the products of ever more deadening work. (368)
This was bolstered with strong trade unionism, including the system of “mutuality,” under which management was required to obtain the consent of shop stewards before new technologies or work practices were introduced (369). However, workers, emboldened by the past successes in collective bargaining and suffering under the weight of what Holloway calls “accumulated boredom,” began to “revolt” against the stultifying conditions of production, staging an increased number of strikes (1,800,00 work days were lost from 1969 to 1978 as opposed to 377,600 between 1950-73), as well as other forms of protest such as absenteeism and sabotage (369). This labor militancy spurred not only the financial collapse of BLMC but also the development of new and more effective means of worker domination and control (375). Already, then, in the late 60s and early 70s, Ballard can feel the judders of the crumbling Fordist compromise and anticipate the new regime of accumulation that would replace it. And what better way to mark the crisis of Fordist production than to wreck a Lincoln?
With the decline of the Fordist regime comes a shift toward the dominance of immaterial production (Hard and Negri, Empire 281). The car crash, as an object of technoscientific study, a cultural spectacle, and a libidinal cathexis, functions as the point at which material and immaterial labor collide. Michael Hardt and Antonio Negri identify two principle forms of immaterial labor—“intellectual or linguistic” and “affective labor” (Multitude 108). Intellectual labor produces “ideas, symbols, codes, texts, linguistic figures, images, and other such products” while affective labor “produces or manipulates affects such as feeling of ease, well-being, satisfaction, excitement or passion” (Multitude 108). Immaterial represents a break from material labor insofar as it includes activities once thought to be relegated to the private sphere—the sphere of consumption and reproduction (Lazzarato 133). Furthermore, unlike material production, immaterial production is virtuosic. Paolo Virno points out that, like performing musicians, immaterial laborers carry out “an activity which finds its own fulfillment (that is, its own purpose) in itself, without objectifying itself into an end product” (52). Moreover, just as every virtuoso needs an audience, these laborers also “require the presence of others” to complete their jobs (52). Producing affect and communicating information or linguistic content does not produce a tangible, material commodity and yet here it is represented as abstractly equivalent to commodity production. We will return to the implications of the virtuosic nature of immaterial labor for value later.
Crash clearly registers the shift from material to immaterial production, as well as from the secondary to the tertiary sector. Thus, we are only given a single, indirect piece of evidence about material production—Ballard notices “a smear of blue paint left by some disaffected production-line worker” on his car (Ballard, Crash 79)—and even this seems to indicate crisis. We do, however, meet a plethora of service workers or immaterial laborers. In many ways, the prototypical post-Fordist worker is Vaughan, a so-called “TV scientist” (63). Vaughan’s new profession effectively combines both dominant strains of immaterial labor, intellectual and affective. Previously in his career, Vaughan acted as a spokesperson for post-Fordist informatization—touting “the application of computerized techniques to the control of all international traffic systems” (63). As a TV scientist, Vaughan not only manipulated and conveyed data to his audience but also “projected a potent image, almost that of the scientist as hoodlum” (63). After his crash, Vaughan continues performing this kind of labor, doing scientific cognitive work while generating cultural and affective spectacles in the form of car crashes. Most of the service workers in the novel, however, do much more mundane tasks. James Ballard works in the culture industry—television advertising—while his wife is a travel agent, delivering vacation experiences for her customers. We also meet waitresses, stewardesses, airline personnel, social workers, computer programmers, doctors, nurses, and usherettes—all jobs in the tertiary sector largely organized around providing immaterial labor. The class composition of the novel reflects the growing service economy under post-Fordism (Harvey 147). According to OECD Labour Force Statistics, in the UK there was a steady increase in the percentage of the population employed in service sector jobs between 1960 to 1981, amounting to a 13.9% jump (qtd in Harvey 157). Shifts in other first world countries were comparable. However, while the novel is insistent on naming the professions of even the most minor of characters—we learn, for example, that a woman in a photograph is a “menopausal supermarket cashier” (Ballard, Crash 97)—we almost never witness characters working. The affective worker we do see at labor is the prostitute.
That the exemplary scene of immaterial labor is prostitution should clue us in to the fact that the hegemony of immaterial production does not spell the end of work or economic and social exploitation. Leopoldina Fortunati observes that prostitution work, like any other waged work, involves selling one’s labor power (43). Crash portrays the hiring of sex workers as a labor market transaction: Vaughan is described as “arguing in an abstract way about time and price” with two call girls (Ballard 139). What this suggests is that the labor of prostitution and, by extension, immaterial labor at least potentially involves unremunerated labor-time and therefore the production of surplus value (Fortunati 44). While immaterial labor entails the same unequal exchanges as material labor under capitalism, it also has its own special problems. As a number of theorists have pointed out, the commodification of immaterial labor is intrusive and demoralizing (e.g., Virno 63). Hardt and Negri cite affective labor as “extremely alienating: I am selling my ability to make human relationships, something extremely intimate, at the command of the client and the boss” (Multitude 111). The novel’s many scenes of joyless and impersonal paid sex bear this out. The sullen prostitutes are repeatedly described as “tired” (Ballard 24, 62) and at least one of them is disgruntled enough to take a bite out of James Ballard’s penis (Ballard 24). Obviously, flight attendants and television-scientists are not exposed to the violence and sexual trauma that illegal sex workers experience in the novel (e.g., Ballard 191). It would be hyperbole to say that, for example, selling one’s capacity to do creative work or to make someone feel welcome is just like prostitution but, at the same time, we can see some of the occupational hazards of affective labor in other characters. Even as characters work to produce moods and experiences for others, they experience a flattening of affect in their own personal affairs. The most obvious example is Catherine and James Ballard’s “sexual relationship,” which becomes “almost totally abstracted” into a series of “games” that seem to have little to do with intimacy or love (Ballard, Crash 83). Characters come to experience the most extreme moments of sex and death with “professional detachment”—it is all just part of a day’s work (190). Crash thereby shows the ways in which capital colonizes, instrumentalizes, rationalizes, and exploits the most private aspects of immaterial workers’ being, leaving them deadened and mechanical.
Crash presents a much more bleak vision of the conditions and possibilities of immaterial labor than many Autonomist Marxists, including Hardt and Negri. In some respects, critics have been unfair to Hardt and Negri. Timothy Brennan’s essay “The Italian Ideology” is a good example of the most common critiques of immaterial labor. Brennan argues that Hardt and Negri’s thoughts on immaterial labor “bear a striking resemblance to the sort of analysis offered by The Economist and the Wall Street Journal” (101), as well as Robert Reich (103) and even Thomas Friedman (105). Brennan perceives Hardt and Negri as overly optimistic, cheerleading for a multitude that seems to mirror if not embody “the sovereign, freely experimenting, hybrid subjects of corporate utopia” (116). Yet many of these criticisms could just as easily be laid at the feet of Marx, who quoted Adam Smith as much as Charles Fourier. Hardt and Negri, as well as other immaterial labor theorists, are right in working through the same concepts as bourgeois economists and subjecting them to Marxist immanent critique. However, Hardt and Negri—like Marx—do seem to have taken on board some of the unwarranted hopefulness of the bourgeois economists and, here, Crash provides a useful corrective. No solidarity arises between the immaterial laborers of the novel—they do not constitute a new political subject. The multitude is still yet to come.
The question remains, however, why does the novel use pornographic sex to expose the conditions of immaterial labor? In order to answer this question, I will examine contemporary responses to pornography in the late 1960s and 1970s. Much of the attention in the UK surrounding pornography centered on its effects on moral values and judgments. Anti-obscenity crusader Mary Whitehouse, however, saw a political and economic dimension to pornography, as well. Whitehouse, in her paranoia and moral outrage, claimed a close connection between pornography and Communism, arguing that Soviets had infiltrated the industry (Turner 136). While most pornography in the early 1970s did nothing more subversive than introduce heterosexuals to oral sex—which is perhaps subversive enough—a number of critics recognized that pornography is capable of doing something more radical. In her “Polemical Preface” to The Sadean Woman and the Ideology of Pornography, Angela Carter argues that “pornography involves an abstraction of human intercourse in which the self is reduced to its formal elements” (4). In this abstraction, pornography tends to contract men and women down to their sexual anatomy and presents them as “false universals of sexual archetypes” devoid of any context (16). Once voided of all particularity, the abstract pornographic character functions as a stock figure or, ideally, a series of sexual positions that any reader could inhabit. Susan Sontag recognizes this logic and sees it in economic terms. Her essay, “The Pornographic Imagination,” is worth quoting at length; in it, she argues that the “total universe” of the pornographic imagination, “has the power to ingest and metamorphose and translate all concerns that are fed into it, reducing everything into one negotiable currency of the erotic imperative. All action is conceived of as a set of sexual exchanges” (Sontag 66). So as to maximize these exchanges, pornography flattens out the sexual world, leveling barriers to intercourse including “sexual preference and sexual taboo”—free love as tree trade (66-7). Sam Francis, positing Sontag’s essay as a direct influence on J. G. Ballard, explains this structure of exchangeability in Crash (164). Crash opens up even more opportunities for exchange by promiscuously ignoring distinctions between animate and inanimate, human and automobile, so that “crash impacts and erotic caresses become abstract, interchangeable signifiers” in an open and pornographic “exchange economy” (Francis 164). More than just an exchange of signifiers, however, I would argue that pornography provides a critical way of representing real abstraction. Whether swinging a hammer, tightening a bolt, or fucking, the subject’s labor is abstractly equivalent to every other. Each laborer—just like every pornographic figure—becomes interchangeable with every other through the process of commodity exchange. The Marquis de Sade’s libertinage is the pornographic correlate to Marx’s formal equality.
Yet something seems to be wrong in the way in which exchangeability functions in Crash. In a typical pornographic novel, the indifference to character development allows the reader to identify with and inhabit the various roles of the novel, filling in the emotional gaps and supplying the particulars to fit his or her erotic enjoyment (Sontag 54). This readerly enjoyment is part of why pornography is sometimes viewed as a sub-literary genre. Critics have denigrated pornography as instrumental, existing only to produce arousal, and on this count argue that it fails to fulfill conventional definitions of the aesthetic such as Kant’s notion of art as purposive without purposiveness (Carter 12, Sontag 47). In the report by the Longford Committee Investigating Pornography, which appeared a year before Crash, Lord Clark retreads this argument, placing art in the “realm of contemplation” as opposed to pornography, which is merely an “incitement to action” (presumably masturbation): “This is my objection to painting with a communist programme, and it would also apply to pornography” (100). Crash—acutely aware of pornography and its own status in the genre (e.g., Ballard 48, 69)—seems to internalize and supersede these critiques, producing a thoroughly aestheticized, purely formal pornography. The use-value of titillation is jettisoned and all that is left is the exchange-value of pornographic logic. By abstracting all sexual pleasure from the novel, J. G. Ballard lays bare the workings of value under capital—and reveals its crisis.
The most obvious way J. G. Ballard short-circuits vicarious enjoyment is by placing the commodity into the series of erotic exchanges. The libido fails when J. G. Ballard attempts to eroticize the automobile and it is this failure of pleasure that helps us to realize the incommensurability of the exchange’s terms. When imagined a priori, the comparison of the automobile to the sexual act and vice versa should work. Carter lists a host of figures which “poeticize, kistchify and departicularise intercourse” such as “wind beating down corn, rain driving against bending trees, and towers falling”—images which all serve to glorify an active male principle and uphold a passive female principle (8). There is no shortage of metaphors for sex, including any number of mechanical or inorganic tropes—the usual cartoon images of pistons pounding, rockets taking off, fireworks exploding, and so on. What produces the sense of unpleasure and estrangement in the novel is the persistence with which it works out the equivalence in precise, quantitative, and obsessively completist terms, up to the point of equating the car crash with orgasm. The novel attempts the impossible task of exhausting sex completely by creating a one-to-one ratio between sexuality and auto mechanics. That is not to say that sex—or immaterial labor—is a necessarily warm and human activity filled with irreducible meaning that cannot possibly be exploited and subsumed by capitalist exchange. (This is more or less the position of the Longford Report, which condemns the “unscrupulous manipulation of sexual excitement employed for profit” (210), a manipulation that requires the “extraction” or abstraction of the sexual relation from its “normal” qualities and context (409).) The point here is materialist rather than humanist. Sex and other kinds of immaterial labor cannot be valued in comparison with material labor because they cannot be determinately quantified: “How can one evaluate a priest, a journalist, a public relations person? How can one calculate the amount of faith, of purchasing desire, of likeability that these people have managed to muster up?” (Luciano Biancardi qtd in Virno 57). Again, the novel does not merely imply that the ministrations of a prostitute or a TV scientist are priceless. Rather, it points to the fact that immaterial labor is often virtuosic, producing no commodity, and therefore unable to be meaningfully measured by average socially necessary labor-time. Immaterial production presents undecidable questions such as what is a unit of affect and how do we decide how much time it takes to produce it?
These kinds of questions seem to drive J. G. Ballard’s scientific pastiche in Crash but also in his other work. What is striking in pieces like “Why I Want to Fuck Ronald Reagan” is their complete lack of systematicity. While the language of “Why I Want to Fuck Ronald Reagan” mimics that of a scientific report—we learn that “motion picture studies of Ronald Reagan reveal characteristic patterns of facial tonus and musculature associated with homo-erotic behavior” (Ballard, Atrocity Exhibition 105)—the over-all structure is arbitrary. There are section headings (e.g., “Ronald Reagan and the conceptual auto disaster” (105)) but no sense of necessary order or connection between sections. Even the sentences seem to be arranged in a schizophrenic fashion, with no continuous logic or syntax connecting them beyond thematic similarities (c.f., Jameson 28-9). Moreover, at times, the contents of the summarized reports read like Borges’ Chinese encyclopedia; we learn that “A series of imaginary genitalia were constructed using (a) the mouth-parts of Jacqueline Kennedy, (b) a Cadillac rear-exhaust vent, (c) the assembly kit prepuce of President Johnson, (d) a child-victim of sexual assault” (Ballard, Atrocity Exhibition 106). This simultaneous heightening of scientific rhetoric and breakdown of syntactical ordering can be seen in Vaughan’s research in Crash, as well. Vaughan’s research tools and data are presented in list form, at times spanning pages of the novel (e.g., Ballard 133-6). These lists have no formal coherence or closure, nor do they seem to produce any sort of hypothesis or conclusion. It seems as if Vaughan and the imagined author of “Why I Want to Fuck Ronald Reagan” might never cease compiling images and information, that their studies can never be completed, only abandoned. This endless and schizophrenic data-mining functions as a symptom of the crisis of exchange value brought on by immaterial labor. It shows the failure of any attempt to determinately measure and quantify virtuosity.
Marx hints at this possibility in the Grundrisse, where he suggests that the automation of industry will eventually abolish labor-time as the measure of value (709, c.f. Virno 62). In Grammar of the Multitude, Paolo Virno explains that what has changed in immaterial production is that now capital exploits human capacity itself, including linguistic, intellectual, affective, and social faculties—“potential as such, not its countless particular realizations” (66). Whereas before we saw the real abstraction of exchange value, we now see a new form of abstraction—the “general intellect,” the collective knowledge and capabilities of the working class exploited by capital (64). The crisis of value, then, does not bring about communism as Marx understood it. Rather, wage relations persist, maintaining the distinction between remunerated and unremunerated life (Virno 103). Surplus value now is not only discrepancy between “necessary labor” (the amount of labor equal to the wages paid) and “the entirety of the working day” but also “the disproportion between production time (which includes non-labor, its own distinctive productivity) and labor time” (105). Now that all activity is potentially labor, our entire lives work to prepare and produce that labor.
Pornography provides a way of representing and criticizing the new relations of immaterial production that come into being after the crisis. In Crash, J. G. Ballard draws on the figure of the pornotopia or pornographic utopia in order to do this. Steven Marcus describes the pornotopia as a construct outside of determinate or mundane time and space that allows the “boundless, featureless freedom that most pornographic fantasies require for their action”—the “isolated castle” or the “secluded country estate” where sex might take place uninterrupted indefinitely (269). Crash, however, frees the pornotopian impulse entirely, avoiding all spatialization and concretization. Instead, the novel speaks only of pornographic “possibilities”—“infinite futures that would flower from the marriage of violence and desire” (Ballard 156). James Ballard’s dream of erotic and traumatic potentiality reaches full bloom when he penetrates the leg wound of Gabrielle. In this moment, he wonders, “What wounds would create the sexual possibilities of the invisible technologies of thermonuclear reaction chambers, white-tiled control rooms, the mysterious scenarios of computer circuitry?” (Crash 179). This leads him to envision “the accidents that might involve the famous and the beautiful, the wounds upon which erotic fantasies might be erected, the extraordinary sexual acts celebrating the possibilities of unimagined technologies” (179). Here the novel explores the new kinds of subjects produced by immaterial labor. While Hardt and Negri foresee the creativity, cooperation, and flexibility required by immaterial labor producing an autonomous and polymorphous multitude, Virno observes a new work force of “opportunists,” subjects trained to “maneuver among abstract and interchangeable opportunities,” changing to exploit “possibilities” as they arise (86). Under post-Fordism, the immaterial laborer must move not only from task to task but also from job to job, versatile and independent but also precarious and unprotected by Fordist collective bargaining or the Keynesian welfare-state (Harvey 150-52). The novel’s open-ended fantasies of new sexual apertures and unspecified erotic futures offer a way of picturing this emergent labor situation. Just as the immaterial workers must reshape themselves opportunistically in order to suit the flexible needs of capital, the bodies of the sexual subjects in Crash are violently transformed in order to allow for innovative fetishistic practices. As capital’s demands for flexibility increase, it becomes impossible to figure them as anything other than pure possibility and empty futurity.
Crash, then, stands as both a novel of the end of Fordism and a novel of the beginning of post-Fordism. One almost gets a sense that this tension is worked out on the generic level. In order to represent an emerging post-Fordism, J. G. Ballard strains pornography to the point that it enters another paraliterary genre—science fiction. At moments the novel seems to reveal a kinship to the motorized and movable landscapes of speculative architecture like Constant Nieuwenhuys’s New Babylon or Archigram’s projects such as the walking city or the plug-in city. Thus, Ballard imagines the cars driving across “the plain of the landscape of all possible trajectories of [Catherine’s] flight” (Crash 209). Indeed, the novel ends with an ultimate fantasy of fluid circulation, as Vaughan’s semen merges with the “unceasing flow” of automobile and aircraft traffic, spreading “to the instrument panels and radiator grilles of a thousand crashing cars, the leg stances of a million passengers” (Crash 224). These utopias of mobility and change represent deterritorialization, the breakdown of the old fixities of Fordism and modernity. On the one hand, post-Fordism is not without its liberties—Ballard finally allows himself to act on his attraction to Vaughan while Dr. Remington ends the novel with Gabrielle. Capital becomes less concerned with policing bourgeois or puritanical morality and more amenable to induced difference, experimentation, self-expression, self-direction, and play. On the other hand, post-Fordism has its own special horrors, figured in the frightening insecurity of the automobile accident and the invasive mutations it produces. Crash therefore demonstrates the power of capital to adapt and change, exploiting its own crises and the alternative visions they inspire to produce new forms of domination and exploitation. Capital pulls itself from the wreckage, transformed.
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